Privacy Policy

What Pure apps store

All data is stored locally on your device only, using your phone's built-in secure storage. None of it is ever transmitted to us or to any third party.

None of this information leaves your device. It is never transmitted to us or to any third party.

What Pure apps do not collect

• Your name, email address, or any personal identifier
• Your location
• Usage analytics or behaviour tracking
• Crash reports or diagnostics that identify you
• Device identifiers or advertising IDs
• Any information from third-party data brokers

In-app purchases

Where paid features are available, purchases are processed entirely by Apple (App Store) or Google (Play Store). Pure apps receive only a confirmation that a purchase was completed — no payment details, no card numbers, no billing address.

Apple and Google's own privacy policies govern their payment processes. We have no access to your payment information at any point.

Third-party services

Pure apps do not integrate with any third-party analytics, advertising, or tracking services. There are no SDKs in any Pure app that collect data on our behalf. The apps make no network requests except to the App Store or Play Store for purchase verification, which is handled entirely by the operating system.

One clarification, in the spirit of full transparency: Pure apps contain no crash-reporting SDK and send us no diagnostics directly. If a crash report ever reaches us, it is only through Apple's or Google's built-in, operating-system-level reporting — and only if you switched that sharing on yourself (on iOS: Settings → Privacy & Security → Analytics & Improvements). In that case the platform collects it under its own policy, removes anything that identifies you, and shares it with us only in anonymised, aggregated form. Such reports contain technical crash details only — never your transactions, balances, or anything you entered into the app — and you can turn the setting off at any time.

Deleting your data

Because your data lives only on your device, you control it entirely. There is no account to close and no server-side data to request deletion of.

• PurePace — reset all data: Settings → Reset all data within the app
• PureDrink — reset all data: Settings → Clear all data within the app
• To delete everything: Uninstall the app from your device

There is nothing on our end to delete — because there is nothing on our end.

Children

Pure apps do not knowingly collect data from anyone. Since we collect no personal data at all, there are no special provisions required for children beyond the standard app store age ratings.

Your rights under GDPR

If you are based in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, and delete personal data held about you.

In practice, we hold no personal data about you. Your data is on your device, under your full control. If you have any questions or requests, contact us at the address below and we will respond within 30 days.

Changes to this policy

If this policy changes in a meaningful way — for example, if a future feature requires any form of data collection — we will update this page and revise the date at the top. We will never introduce data collection without being explicit about what is collected, why, and how to opt out.

We have no interest in your personal data. That is by design, and it will stay that way.

Contact

For any privacy-related questions, data requests, or concerns:

Pure is built on a simple principle: your data is yours. We have no interest in it, no ability to access it, and no infrastructure to store it. That is by design.